Meet The Designer
Rachel Sturgeon
I grew up on a dirt road in an old farmhouse surrounded by my three siblings, a variety of animals, and endless fields and woods to explore. My dad is the type that can fix anything, so he was constantly working on projects—including our family home which was always under construction. This taught me to see possibility where others might see mess. Even as a child, I loved imagining what could be. That experience shaped my ability to uncover the hidden potential in any home and envision the finished space long before the dust settles.
After a decade-long career in a finance, working from Chicago and London, I returned to Michigan and found my true calling. During the gut renovation of my own 1912 home, I fell in love with creating storied, layered, and meaningful spaces. I also learned firsthand the benefits of customizing a home completely for your needs and the way you live.
At Folkloric, I draw on my detail-oriented nature and love of creative problem solving to design homes that age gracefully alongside you. Whether I am reimagining a vintage lakeside cottage or adding character to a new build, I approach every project with a deep appreciation for making it eternally beautiful and unmistakably yours.
“What sets this home apart is the balance it strikes: it’s both curated and comfortable, refined yet approachable. Rachel has created a space that feels lived-in and loved, where memories are made and stories are celebrated. Her ability to weave together influences from her childhood in Vermontville, her time in London, and her life in Chicago showcases her exceptional eye for design and her deep respect for craftsmanship and authenticity.”
- Mark Goldman , Grand Rapids House & Home (December 2024) in response to the renovation of my 1912 home